FOR IMMEDIATE RELEASE
Wetherly Fashion Group
Sonya Auvray / Marina Morrison
310.858.1807

J BRAND LAUNCHES NEW VINTAGE-INSPIRED MEN’S LINE

Los Angeles, CA – February 12, 2008 – This fall, J Brand, known for its wildly successful women’s jeans, is launching a men’s denim line under the label J Brand Denim Co. The new men’s line, under the leadership of vintage denim veteran Sean Hornbeak, is based on modern basics with a vintage sensibility. The bodies are inspired by classic Americana with an emphasis on fit, construction, and timeless washes.

Sean, co-owner of the renowned vintage store and denim tailoring shop Denim Revival, has over 18 years experience. He has become one of the foremost authorities on vintage denim, and, through his direct access to customers, was able to identify a void in the men’s denim market. “My vision with the creation of J Brand Denim Co. is to provide a line that represents the everyday guy – the masses – and to build it so that it’s affordable yet finely crafted,” says Sean.

“Sean is a gold mine, as far as I am concerned. I was shocked that no one in the denim industry had grabbed him years ago,” said Susie Crippen, co-founder and Creative Director of J Brand. “His passion for denim is contagious, and, after working with him for a few months, I knew he was the only person to head up our men’s division,” continues Susie.

The line will launch with three basic bodies: Walker, Merrick and Kane -- available in vintage-inspired washes: Raw, Pacific, Blacksmith, Goldrush, Mechanic, and Trapper.
Retail prices will range from $185–$225. J Brand Denim Co. will debut at PROJECT
Las Vegas, February 13–15, 2008.

About J Brand Jeans

J Brand, 2007 Supima Denim Designer of the Year, was co-founded by denim manufacturer Jeff Rudes and stylist Susie Crippen. The two set out to design classic and sophisticated jeans with the emphasis on fit, while holding to one mandate: creating timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in jeans for women. A favorite of celebrities, J Brand Jeans can be found at a variety of stores worldwide. Visit www.jbrandjeans.com

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