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OUR STORY

J BRAND is a leader not just in the denim and fashion spaces—we aim to embody the elevated lifestyle of today’s consumer. Our product is about the person who wears it, and his or her individual expression of our creation. We believe his or her approach to shopping is the same as his or her approach to everything else in life: elevated, pared back, and functional. We create denim and ready-to-wear pieces that seamlessly fit into this lifestyle, with an emphasis on sustainability and a keen awareness of the impact we have on the world at large. We are passionate in our belief that the person makes the outfit, not the other way around, and that passion drives us to constantly ideate, create, and innovate.    

J BRAND was founded in 2005 in Los Angeles, the original premium denim brand based in DTLA—starting a trend that continues to this day and defining the city as the denim capital of the world. At the brand’s first fittings, the designers renounced the relaxed fit that was mainstream at the time, and the first true skinny jean was born. As the first denim company to introduce a skinny silhouette to the global market, J BRAND soon introduced other directional silhouettes and fabrications: the Maria high-rise skinny, Natasha, Carolina (affectionately dubbed “the supermodel jean” by VIPs), our trademark Photo Ready denim—as well as its high-definition follow-up, Photo Ready HD, launched in October 2018—and the leather L8001, which has been a staple since the brand’s inception. Today, these styles are the foundation of our DNA and are known as the permanent ICONS. The debut men’s collection launched in 2008, and the first women’s ready-to-wear line came in Spring 2012, featuring luxe materials and a modern design sensibility.

J BRAND is offered worldwide at Net-A-Porter, MyTheresa.com  Barneys New York, Selfridges, Harrod’s, Harvey Nichols, Bergdorf Goodman, Paris’ Printemps and Le Bon Marché, and Milan’s Biffi and Antonia, among others. Currently, the brand’s products are available in 56 countries the world over. Designer collaborators include Proenza Schouler, Christopher Kane, Simone Rocha, Rob Pruitt, and Bella Freud.  

The brand has recently collaborated with celebrities like Kate Bosworth and Stephanie Shepherd, whose exclusive designs sold out in less than 24 hours. Shepherd’s follow-up coated #LittleBlackJean design debuted in November 2018, as well as the exclusive #LittleBlueJean in partnership with Selfridges. The brand's most recent celebrity partnership is with Cole Sprouse, who photographed the Spring 2019 campaign starring his twin brother Dylan Sprouse.