OUR STORY


J BRAND is a leader not just in the sustainable denim and fashion spaces—we aim to embody the elevated lifestyle of today’s consumer. We create denim and ready-to-wear pieces with an emphasis on innovation and sustainability, and a keen awareness of the impact we have on the world at large. We are passionate in our belief that the person makes the outfit, not the other way around, and that passion drives us to constantly ideate, create, and innovate.


J BRAND was originally founded in 2005 in Los Angeles, the original premium denim brand based in DTLA—the denim capital of the world. At the brand’s first fittings, the designers renounced the relaxed fit that was mainstream at the time, and the first true skinny jean was born. As the first denim company to introduce a skinny silhouette to the global market, J BRAND soon introduced other directional silhouettes and fabrications: the Maria high-rise skinny, Natasha, Carolina, our trademark Photo Ready denim—as well as its high-definition follow-up, Photo Ready HD—and the leather L8001, which has been a celebrity-loved staple since the brand’s inception. Today, these styles are the foundation of our DNA and are known as the permanent Icons. The debut men’s collection launched in 2008, and the first women’s ready-to-wear line came in Spring 2012, featuring luxe materials and a modern design sensibility.


J BRAND is offered worldwide at Net-A-Porter, MyTheresa.com, Selfridges, Harrod’s, Harvey Nichols, Bergdorf Goodman, Paris’ Printemps and Le Bon Marché, and Milan’s Biffi and Antonia, among others. Currently, the brand’s products are available in 56 countries the world over. Designer collaborators include Halpern, Kozaburo Akasaka, Bella Freud, Rob Pruitt, Simone Rocha, Proenza Schouler, and Christopher Kane.


The brand has collaborated with celebrities like Christy Turlington Burns—the star of our Spring 2020 campaign—Elsa Hosk, Cole and Dylan Sprouse, Kate Bosworth, and Stephanie Shepherd, whose exclusive design sold out in less than 24 hours. The brand's recent creative partnership with supermodel and brand ambassador Elsa Hosk realized a sustainably minded capsule collection of forward denim and leath​er pieces that are beloved by the VIP set globally.