The intention behind our brand, ever since its founding, has always been to create the world’s best-fitting jeans, which empower our customers and are the perfect +1. We value the long-term relationships we have with our fans, friends, and loyal clients, and launched the ICONS to honor the styles they have grown to rely on and trust throughout the years. The curated selection features day-to-night denim and leather silhouettes available year-round—designs that embody the impeccable J Brand fit and confident sensibility you expect from us.
To unveil the lineup, we photographed ICONS on French actress and model Camille Rowe alongside musician and actor Evan Ross. Camille and Evan are icons wearing ICONS—captured in our brand-new home at The Row in downtown Los Angeles, a historic area bordering the arts district where buildings from the 1920s have been thoughtfully re-imagined as creative spaces, retail shops, and art galleries. The imagery depicts fan favorites new and old, in three prominent spaces in our creative HQ. Each image reveals J Brand’s most iconic and beloved permanent products—in the very environment where they were born.
The sample room, where J Brand’s skilled in-house sewers, cutters, and pattern-makers create.
The fitting room, where our design team perfects each silhouette.
The airy and sunny brainstorm space affectionately coined the J Brand “living room."