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Women's Real-Life Rigid Denim J BRAND's Real-Life "Rigid" denim looks like authentic rigid denim, but with a little bit of Elastane added to make it softer than traditional rigid denim. Thus, this denim is the ultimate combination of the aesthetics of a classic, stylish rigid denim with the softness and comfort you trust from J BRAND. If you've long wanted a pair of rigid jeans that don't feel too stiff or constricting, our rigid denim is the answer to your fashion prayers.