Women's Sustainable Denim J BRAND's sustainable denim innovations, technologies, and developments are unmatched in the premium denim market at large. We make jeans that integrate sustainable practices from the moment of conception through delivery of the final product. Our ethical jeans are free of harmful chemicals. Additionally, our Eco Wash process uses an average of 90% less water and we reduce waste output to almost zero. Overall, J BRAND's eco-friendly jeans minimize the negative impact on both the planet and the artisans who make our clothes.